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avatar for Steve Rubenfaer

Steve Rubenfaer

Mission de Flores
Owner and CEO

Steve is the owner and CEO of Mission de Flores, which he founded in 2013. Mission de Flores is a florist business that has a retail shop in the Mission district of San Francisco, and also sells its flowers at more than 20 markets around the city. Steve is responsible for strategy & direction, and oversees the day to day operations of MdF.  MdF's has become one of the largest florists in San Francisco, with sales growth of more than 500% last year and 300% projected for 2016.

Steve previously ran Rubystamps, the largest seller of collectible stamps online in the world, with more than 20 employees and revenues over $7,000,000 (who knew?), shipping thousands of packages all over the world each week. Before that Steve was VP Marketing and a partner in Artmecca.com, during the first internet wave from 1997-2001. Steve witnessed front and center the boom and crash, raising investor funds and then watching the entire sector collapse, gaining invaluable experience not taught in b-school. Steve has event production experience as well, running two of the largest events on the west coast, the Union Street and Fillmore Fairs in 1997, and producing Halloween Town in 1995 and 1996, one of the largest events in Las Vegas.