San Francisco Small Business Week 2016 has ended
Thursday, May 26 • 1:30pm - 3:00pm
Fearless Digital Marketing: Driving Leads to Small Businesses

Fearless Digital Marketing: Driving Leads to Small Businesses
Session 3: 1:30pm - 3:00pm
Category: Marketing

Fear. It can be a crippling thing. And not taking advantage of digital marketing for your business because of fear? Catastrophic. In today’s technology-driven world, a business needs an online presence & foundation, simple as that. But you can’t stop there. What good is that website that’s never found, or those online reviews that are never read? Unfortunately, advertising isn’t like “Field of Dreams- Build it & they will come". It takes knowing which tools & resources are available to actually get you those clients.

How many times have you “tried” advertising & felt like you didn’t get a return on your investment? How much time did you spend on it? Did you do it yourself? What did you do? Did it work? How do you know for sure? At first glance, driving leads to your business seams easy, right? It’s actually a very complex task. First you have to have a solid digital presence to actually send “leads” to. But let’s stop there- what is a lead? Is it a bunch of clicks or impressions to a website? Or, the “intent” of a search online? No. A lead, is a desired, actionable effort, like a phone call or an email, directly from your target market. But in order for that phone call or email to “convert” into a paying customer, you have to be able to quickly capture & keep their attention, & give them a reason to partner with you.

In this workshop, you will learn about digital marketing & lead-driving advertising that will not only help you increase your business revenue month-over-month, but when done properly, give you a return on your business investment. More importantly, your business needs to be found by the kind of people you want to do business with, in the areas you want the business from, & through avenues where your target market is looking, to try & find you. The clock is ticking, get your phone ringing today!

All programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance. For more information, contact info@sfsmallbusinessweek.com.

avatar for Kristin Challandes

Kristin Challandes

Digital Sales Manager, YP Marketing Solutions
Kristin Challandes has been in the advertising sales industry for 10 years, 6 of which have been focused on Search Engine Marketing & customer growth. In addition, Kristin has not only taught & trained the importance & functionality of advertising & search engine marketing to over... Read More →


Thursday May 26, 2016 1:30pm - 3:00pm
City College, North Beach/Chinatown Campus 808 Kearny St, San Francisco, CA 94108

Attendees (2)